We are the perfect demographic to have children. I’m at the maternally ripe age of 31, and I’m married to a man who is 30 years old. We’ve been married 6 years. I’m getting marketed to like I have babies. We’re infertile. Go figure.
Lately, I’ve noticed that my customized ads and coupons have changed. It started last week when my recommended items for purchase on Amazon included a Diaper Genie, and several other baby toys. In full-disclosure, I’ve bought prenatal vitamins from Amazon, and I’ve purchased several toys for my nephew via their site. So I understand it might appear to their clever marketing algorithm that I have children, but I don’t. And every time I see these “perfectly placed” ads, I grit my teeth. I actually thought about picking up the phone and calling Amazon, and chewing out their marketing department. Now I know this sounds crazy, but as an infertile person it’s painful to be constantly reminded of what you don’t have. This used to only affect me when I saw children with their parents, or newborns and pregnant women (which are the toughest for me at the moment). Now that it’s affecting me through marketing, I’m getting pretty peeved.
Today, the clever marketers struck again. After purchasing a set of permanent markers and two camping chairs from Target, the coupon machine spit out a lovely gift for me. A coupon for a discount on diapers. For split-second, I thought about throwing it up in the air and running out of the building screaming. I was able to contain myself. No promises on my future ability to be poised, accept the coupon with a smile, and wish the cashier a nice day.
So retailers everywhere, guess what? Your marketing algorithms are not infallible. Just because I’m a certain age, married, and perhaps buying certain items that may indicate to you that I am a fertile person, I’m not. I literally LOATHE getting these ads and coupons. Someday, I might appreciate them, but that day is not today. In the meantime, you’re making me feel less inclined to shop with your company.